"HOMEWARD" ist ein Kinoposter mit der Startzeile "In theaters December 12" im warmen, emotionalen Dramastil. Ein Mann und ein kleines Mädchen sitzen auf einem Holzsteg vor einem See bei Sonnenuntergang, mit orangem Himmel und dunklen bewaldeten Ufern; der goldene Serifentitel und das Datum stehen zentriert unten. Titel, Starttermin und Foto lassen sich durch eigene ersetzen, um ein eigenes Poster zu gestalten.

the kind of Hollywood key art a studio releases: a theatrical one-sheet, an opening title card or a trailer end frame. GRAPHIC LANGUAGE: one strong photographic image from the brief's own story carries the frame - a figure, a place, a vehicle or a single symbolic object - with the words set into it as the film title. LAYOUT: generous dark negative space around the title; on a poster the image fills the upper two-thirds and the title sits in the lower third; on a title card the frame is letterboxed widescreen with thin black bars and the title alone near the centre or lower third; a tagline, credit or date line appears only when the client gives one, small, as a billing block at the foot. LIGHT: one strong backlight or rim light behind the subject cutting through haze, smoke or dust as volumetric shafts, a thin horizontal anamorphic flare streak across the light source, soft halation on highlights. COLOUR: film colour grading with deep rich blacks; default teal shadows against warm amber-orange highlights; the grade follows the title's register - warm gold for heroic and epic, cold steel blue and desaturated for thriller and sci-fi, soft warm pastel for romance and family - one accent colour at most. TEXTURE: fine 35mm film grain, shallow depth of field with soft bokeh, a gentle dark vignette. TIERS: a vertical one-sheet poster tier and a widescreen letterboxed title tier for title cards, end frames and thumbnails. LETTERFORM COLOR PRIORITY: if the selected font defines its own letterform colour or material, that takes absolute priority; warm off-white or pale gold from the grade colours the letters only when the font does not specify. ATMOSPHERE: the haze, backlight, film grain and colour grade always surround the words regardless of letterform colour. When no specific material is defined by the font: default lighting - a strong warm backlight through haze behind the title with a soft rim of light along the edges, on a deep graded dark background with film grain. A movie poster for a family drama: a father and daughter silhouetted at the end of a wooden pier at dusk, with the release line at the foot.